Today’s tech-savvy consumers are more receptive to advertising than ever before and if you want to keep up with the competition, your brand needs to incorporate new and innovative advertising strategies in your marketing plan. But just how do you go about choosing which ad strategies to use? In this article, we’ll present 10 of the best advertising strategies that will help you grab the attention of today’s shoppers and increase your brand awareness in the fashion industry.
In this article, we’re going to cover the 10 best advertising strategies you can use in the fashion industry to get your brand noticed in 2022. It’s not enough just to have great products anymore, you need something that really stands out and gets people talking, while also staying true to your brand image, of course! So read on if you’re looking to find out the best ways to advertise your fashion brand in 2022 and grow beyond what you’ve already achieved. Here are the 10 best fashion advertising strategies for 2022!
With all the trends that continue to change from season to season, it can be difficult to stay on top of everything in the fashion industry. But that’s why it’s important to employ a strategy that will help you reach new heights with your brand. Here are the 10 best fashion advertising strategies you can use in 2022.
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What is Fashion Advertising
Fashion advertising is one of the most powerful ways a brand can tell its story, get noticed, and connect with a wide range of audiences. The fashion industry has always been associated with visual creativity. Fashion designers have used great visuals to promote their designs since the start of their industry.
Its illustrators were responsible for creating fashion illustrations for catalogs and magazines long before photography became widely available. Fashion illustration is still very much alive today—featured most prominently on the pages of Vogue magazine, where Fashion’s Night Out provides an annual showcase of some of the biggest names in illustration today.
Here are The 10 Best Fashion Advertising Strategies to Grow Your Brand:
1) Community Building
The modern consumer lives in a crowded marketplace and a crowded mind. Social media has leveled the playing field between brands and even allowed brands to be built by the power of individuals. In such an environment, your brand will be more successful if you have advocates on the ground, who care about your product or service and can help build trust with potential buyers by sharing their stories online. The best way to do that is through community building.
2) Influencer Marketing
By 2022, we expect the fashion industry’s influencer marketing spending will exceed $4 billion annually, more than doubling the $1.6 billion that brands are expected to spend on influencer marketing in 2017. This figure is based on our Digital IQ Index: Luxury study, which found that of all brands, luxury brands (those with a brand value exceeding $1 billion) have the highest propensity for using influencer marketing, with 58 percent stating they would use it as an advertising strategy within the next three years. At the same time, 65 percent of luxury marketers also said that it’s extremely important for their brand and agency partners to have an influencer management strategy.
3) Online Video Ads
Video ads are a new way to advertise your fashion brand and they will definitely become more relevant as viewers rely on YouTube, Facebook, and Instagram for their information. Learn how online video ads work by researching the types of videos that are most successful on different platforms. Make sure you’re not only targeting the right people with your ad but that you’re also including compelling images and animations. You can read up on how brands like Gucci and Michael Kors use them here. To get a feel for what sort of content is getting shared the most, check out Buzzsumo. You can even set it up so it will alert you when there’s a post about your brand or industry written on LinkedIn, Twitter, Facebook, or any other source.
4) User Generated Content (UGC)
User-generated content is another one of the best ways for a brand to take hold of its target market. UGC allows brands to provide their fans with creative freedom, and gives their customers the chance at success! User-generated content takes any form: from blogs and articles to social media contests where you ask fans for photos or video. It’s easy, and it works!
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5) Celebrity Endorsements
Celebrity endorsements have always been huge for fashion brands. From Jennifer Lopez and Liv Tyler working with Coach back in the ‘90s. To Jessica Alba launching The Honest Company back in 2012, celebrity branding has proven time and again that it can help a brand sell its product. To grow your fashion brand, you need a reliable way to reach target audiences. Celebrity endorsements are one of the best ways to do that because they give you an opportunity not only to market directly to your target customers but also to develop a relationship with them through social media interactions.
6) Traditional Print & TV Ads
As digital media has become the most important way for advertisers to reach consumers, traditional advertising channels such as TV and print have fallen out of favor. Digital ads are cheaper and more effective, which means that companies are shifting away from TV and print ads. In fact, it’s estimated that by 2022 traditional advertising channels will account for just 1% of total ad spending. So what should you do if you want to advertise your fashion brand? Advertise digitally!
7) Instagram Ads
The Instagram Ads platform has grown by leaps and bounds over the past year, and it’s becoming an increasingly viable option for brands looking to connect with new audiences. Instagram ads provide a high degree of relevancy (after all, they are targeting users that have interacted with your brand) while also promising low ad fatigue, making them an ideal avenue for brand advertising. Furthermore, there are more tailored targeting options on Instagram than on most other social networks. For example, if you want to show an ad exclusively to your followers in a specific region or under a certain age range, you can do so directly within the Ads Manager portal without having to work with third-party vendors.
8) Soundcloud Ads (Recording Artists)
If you’re a recording artist, then you can run ads on Soundcloud to promote your music and get more listeners. It’s a great way to add another revenue stream, especially if you’ve already established yourself as an active artist online. When using Soundcloud Ads, ensure that the first track is strong. It should be the best song off your latest album and something that you know people will like. Think of it as a sample before they buy the full version—your job is to make sure they stay long enough for that! You also need at least 100 followers or subscribers before you can advertise on Soundcloud; so don’t forget about building your base of fans too!
9) Snapchat Ads (Real-Time User Engagement Tool)
Over the last few years, Snapchat has become a staple in the marketing strategy of many big brands (the app was even responsible for sending 2.5 billion filters per day as of May 2017). As impressive as those numbers are. They’re only getting bigger as advertisers continue flocking to the platform and users get more accustomed to it. To be honest, there’s not much that hasn’t already been said about how Snapchat is changing digital advertising. But one thing we can all agree on is that Snapchat ads are some of the most interactive and engaging around right now. For example, one brand used geofilters on their ads while another tapped into its user base by creating an ad that notified users when their friends had viewed a certain product.
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10) Facebook Messenger Advertorials (Chatbots)
Since 2016, Messenger has allowed for chatbots; and now with more than one billion monthly active users. The messaging platform has become a natural extension of your social media marketing strategy. With Advertorials on Facebook Messenger, you can create dynamic automated conversations that engage users through visuals and chats. The result? Higher conversions and ROI (Return on Investment). In fact, Facebook claims that many brands have seen conversion rates increase by as much as 85 percent. To take advantage of the latest chatbot technologies for your company’s marketing efforts. Keep reading to learn about the 10 best advertising strategies for brands like yours.
In Conclusion
The biggest impact a brand can have is not on its customers, but on its competitors. To some brands, their sales goals may be the only metrics that matter. But as any great entrepreneur will tell you—the product is only one piece of the puzzle. A great product paired with strong advertising and marketing efforts can help brands reach new heights. Create buzz and make sales numbers go through the roof. These 10 tips will help take your fashion brand from good to great!
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